impactbnd.comIMPACT: Inbound Marketing Strategy, Advice, and Agency

"width=device-width, initial-scale = 1.0, maximum-scale=1.0, user-scalable=no", :name = "viewport"} -- How IMPACT Is Responding to COVID-19 and Its Effects on Businesses Just launched: IMPACT+. Free courses, keynote recordings, actionable tools, and more. Get instant free access! They Ask, You Answer What is They Ask, You Answer The Book Video Library Get Your Score Playbooks Online Training Services Case Studies Events Learning Center All Topics Content & Inbound Marketing 101 Developing Your Strategy Email Marketing For Content Managers For Sales Leaders & Sales Teams Hiring an Agency HubSpot Industry News & Updates Leadership Development Marketing Events Paid Media People & Culture Reviews & Comparisons Search Engine Optimization Social Media Marketing Video Sales & Marketing Website Design About Company The Team Careers Speakers Advertise with IMPACT Contribute Content to IMPACT IMPACT Elite Contact Us They Ask, You Answer What is They Ask, You Answer The Book Video Library Get Your Score Playbooks Online Training Services Case Studies Events Learning Center All Content THE LATEST Content & Inbound Marketing 101 Developing Your Strategy Email Marketing For Content Managers For Sales Leaders & Sales Teams Hiring an Agency HubSpot Industry News & Updates Leadership Development Marketing Events Paid Media People & Culture Reviews & Comparisons Search Engine Optimization Social Media Marketing Video Sales & Marketing Website Design About Company The Team Careers Speakers Advertise with IMPACT Contribute Content to IMPACT IMPACT Elite Podcasts & Shows Webinar Series The Hubcast Website Throwdown Inbound Success Creator's Block Content Lab Film School For Marketers THE LATEST Newsletter Contact Social: Privacy Policy Trademarks © 2020 IMPACT, All Rights Reserved 470 James Street, Suite 10, New Haven, CT, 06513 (203) 265-4377 Inbound Marketing Agency Your Digital Sales and Marketing Can Thrive in These Uncertain Times Used by thousands of businesses, the recession-tested methodology They Ask, You Answer empowers your sales and marketing teams to earn the trust of the customers your competition is neglecting. Get in front of buyers where they are and enable your sales team to close more deals faster in a video-first, virtual selling world. What is They Ask, You Answer? They Ask, You Answer is the belief that success in EVERY business is based on trust. And to win that trust, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible—just as much online as they do offline. But it doesn’t stop there. It’s a belief that buyers have changed, and sales and marketing must evolve with them. And at IMPACT, this is exactly the vision we help companies realize. Learn More Featured In: Meet the Businesses Like Yours That Are Experiencing Incredible Results With They Ask, You Answer -- "We can attribute $3 million in revenue in a single quarter to thanks to our content marketing strategy and execution. Martha Brown CEO, La-Z-Boy Southeast -- “We’re now talking…over 100,000 leads a year . Our revenues are now up to $117 million with better margins too.” Steve Sheinkopf CEO, Yale Appliance -- "Within a year, our organic traffic had a 350% increase. In 2 years, we recorded our highest month of traffic at over 23,000, a 1,050% increase." Kendall Guinn CMO, Aquila -- We can attribute about $100,000 in just initial sales...in the last 12 months. When you consider the lifetime value of a customer, that’s over half a million dollars so far. " Kevin Ellison VP of Marketing, AIS -- “In the 18 months since starting, our sales revenues are up almost $20 million In 12 months, our monthly organic traffic also increased from 1,100 visits to nearly 20,000. Adam Mazzella VP of Sales, Mazella -- "Our organic site traffic use to be around 7,000 sessions/year. After working with IMPACT it jumped to over 50,000 in the first year and over 300,000 in the second year. " Ryan Litwiller Marketing Director, Retrofoam -- “In the first 24 months, our organic lead generation has led to job bids valued at over $14 million, which we'd otherwise never had the opportunity to bid on." Jack Moore CEO, West Roofing -- “Since starting with IMPACT, we’re up to 14,000 visitors and 150 marketing qualified leads each month, and we generated over $1 million in revenue in 2019 . ” Cody Turner Digital Content Specialist, Office Interiors -- "We have about 3500 contacts that are actively engaged with us on a monthly basis. We went from an unidentified sales pipeline to $5,000,000 at this point .” Rick LaGore CEO, Intek -- “In past 2 years, we’ve had 145% increase in traffic . We used to get about 180 leads per week. Now we’re up to 350 . From a revenue standpoint, we’ve seen a $5 million turn around in profit .” Kurt Bahler CEO, FBi Buildings Your Next Steps to Digital Sales & Marketing Success Join IMPACT+ Get actionable tools and training with the only online educational community that helps you both move the sales needle and advance your career. Get Started IMPACT's COVID-19 Response See how IMPACT is responding to COVID-19 and its effect on businesses. Learn More Read They Ask, You Answer Updated and revised edition released August 5, 2019. Buy it Now Dive Into Our Video Library Get expert insights, real-life examples, and immersive content with our comprehensive video library. START WATCHING Self Implement with Free Playbooks Step-by-step guides to teach you everything you need to achieve digital sales and marketing success. Start Reading Get Help Work with IMPACT to accelerate your digital sales and marketing success with our award-winning services. See Our Services EDITOR’S PICKS Inbound Success The 'Content Playground' strategy Ft. Ashley Faus of Atlassian (Inbound Success, Ep. 142) By Kathleen Booth on May 11th, 2020 By Kathleen Booth Editor's Pick Google Ads help: Why your clicks and impressions have suddenly flatlined By Dan Baum on May 6th, 2020 By Dan Baum User Experience Design Website accessibility: Are you at risk for an ADA-compliance lawsuit in 2020? 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By Kristen Harold on February 7th, 2020 By Kristen Harold IMPACT Stories How one of the hardest times of my life was made worse by poor UX/CX By Dia Vavruska on February 3rd, 2020 By Dia Vavruska Social Media Marketing How to grow a social media following in 2020: 9 essential steps By Connor DeLaney on January 2nd, 2020 By Connor DeLaney Editor's Pick How to get started with They Ask, You Answer: Your first 6 months By Chris Marr on November 27th, 2019 By Chris Marr Email Marketing 3 Ways to Improve Your Email Validation & Sender Reputation in 2020 By Bryan Jenkins on September 9th, 2019 By Bryan Jenkins Graphic Des...